Slide menu close Intro AI trainer Climbing holds Dynamic audio Market Product Imprint About us

CLIMBING
IS THE NEW
GAMING

CLIMBING
IS THE NEW
GAMING

Slide Individual AI trainer Training plans in games For boulderers + starters Versatile training in small area Adaptive music Affordable training The Firewall
is an interactive boulder wall for exercisers and beginners.
It combines sport and play.
An AI includes individual training plans into games.
The software is tailored to luminous and touch-sensitive climbing holds. They serve as an interface to the
games.
Any climbing hold shape Training plans in games

You don’t climb routes.
You climb games.

We develop software, audiovisual content and design electronics.
And we reinvent the climbing sport.

Slide INDIVIDUAL
AI TRAINER

The Firewall is an intelligent sports device which turns any room into a boulder gym.

The climbing wall is the playing area of a computer game.
The players can interact with it with full physical effort.
The difficulty of the games adapts to the users. The games contain individual training content. An AI is the individual trainer which challenges the users, but not overwhelms them.

The training programs are an inexpensive alternative or addition to a climbing course and are aimed at advanced climbers / boulderers and beginners. They are physiologically sophisticated, convey the basics and advanced content, but are still entertaining games.

Bouldering / fitness gyms

Physiotherapy facilities

Home fitness

School sports

Slide INTERACTIVE
CLIMBING HOLDS

The boulder wall is equipped by luminous and touch-sensitive climbing holds.
The software is tailored to them.
They serve as an interfaces to the games: the colors show which handle needs to be held next. Through their touch sensitivity, the game always knows which holds you used. This affects training, audio and game content.

Slide automatic
contacting during
assembly thanks to
intelligent circuit
board design
even light
diffusion
+ invisible
electronics
touch signal
is recognized
even through climbing
shoes
your respective
fitness level is
analyzed via
touch sensors
Can be
mounted on any
existing climbing wall
in a conventional
way
touch
sensitivity works
with almost every
climbing hold shape
without blind
spots
both climbing
holds and integrated
electronics are
modularly interchangeable
(e.g. for cleaning the climbing holds)
  • Can be mounted on any existing climbing wall in a conventional way
  • touch signal is recognized even through climbing shoes
  • both climbing holds and integrated electronics are modularly interchangeable (e.g. for cleaning the climbing holds)
  • touch sensitivity works with almost every climbing hold shape without blind spots
  • even light diffusion + invisible electronics
  • your respective fitness level isanalyzed via touch sensors
  • automatic contacting during assembly thanks to intelligent circuit board design

Slide DYNAMIC
AUDIO

In an interactive radio play, a moderator guides you through both the training and immersive story worlds in an entertaining way. Depending on the situation, he motivates them or taunts them with humor.

The music is created individually, too! It adapts dynamically to the game situation. We optimize climbing training by using a music therapy phenomenon.

As usual in storytelling for films, we consciously use emotionally binding and narrative means.
The audio trainer encourages you and conveys training-relevant / worth knowing content and fun facts. The users climb through immersive story worlds with ascending game levels.

Slide easy too
difficult
" Stand with
your right foot
on this climbing
hold and stay
close to the
wall! "
still
too
difficult
" It'll work
next time. The Huber
brothers also needed
three attempts for
El Capitan. "
" So, this was
warm-up.
Now let`s go!

Joke !!
You made it. "
more
challenges !!
Start

Slide TARGET
MARKET

Slide doubling
the climbing
gyms in Germany
in the next20 years
(Vertical Life)
four times
as many climbers
expected
by 2025
~ 30 million
climbers
worldwide,
~2 million in
Germany
Climbing market:
44 billion euros
in sales per year
worldwide,
15-20% growth
> 10,000 fitness
studios, 600 climbing
gyms (Germany)
with total sales:
5.33 billion euros
1. members in fitness gyms in Germany
2. artificial climbing walls in Germany
3. number of climbing gyms international

Slide 1. members in fitness gyms in Germany
2. artificial climbing walls in Germany
3. number of climbing gyms international
  • > 10,000 fitness studios, 600 climbing gyms (Germany)
  • total sales: 5.33 billion euros (Germany)
  • Climbing market: 44 billion euros in sales per year worldwide, 15-20% growth
  • four times as many climbers expected by 2025
  • ~ 30 million climbers worldwide, ~2 million in Germany
  • doubling the climbing gyms in Germany in the next 20 years (Vertical Life)

Slide COMMUNITY
DEMAND

Slide many bouldering
halls are being installed
in new buildings, while many
shops are empty that would
be suitable for this.
But they are often not high
enough for classic
bouldering.
Many climbing
halls offer courses.
However, they are
often not used due
to the high costs
and limited
appointments.
Many
techniques remain
undiscovered /
important knowledge
is often only acquired
through friends
Many climbers
need basic training,
and many beginners
need an introduction /
motivational aid
Bouldering
trains many parts of
the body evenly, but is
not without risk:
e.g. torn ligaments,
especially at the
beginning
Music has a
strong influence on
our sports behaviour.
But people react
differently on different
music. Adaptive music
optimizes the
training
New business
field for eg. creatives,
musicians and trainers
beyond the crowds and
for journalists beyond
traditional media
wider audience
-> growing need for
target group-specific
entertainment offers
in bouldering halls
Growing
visitor numbers
-> difficult space
management without
an intelligent climbing
system
Many fitness
studios would like
to offer boulder
training. They wish
individual + digital
options in compact
space.
More and
more people
boulder
  • More and more people boulder
  • Bouldering trains many parts of the body evenly, but is not without risk: e.g. torn ligaments, especially at the beginning
  • Many fitness studios would like to offer boulder training. They wish individual + digital options in compact space.
  • Music has a strong influence on our sports behaviour. But people react differently on different music. Adaptive music optimizes the training
  • Many climbers need basic training, and many beginners need an introduction / motivational aid
  • Many techniques remain undiscovered / important knowledge is often only acquired through friends
  • Many climbing halls offer courses. However, they are often not used due to the high costs and limited appointments.
  • many bouldering halls are being installed in new buildings, while many shops are empty that would be suitable for this. But they are often not high enough for classic bouldering.
  • New business field for eg. creatives, musicians and trainers beyond the crowds and for journalists beyond traditional media
  • Growing visitor numbers -> difficult space management without an intelligent climbing system
  • wider audience -> growing need for target group-specific entertainment offers in bouldering halls

Slide OUR
PRODUCTS

Hardware

FIREWALL UPRADE

Equip any existing climbing / boulder wall for 9.000 Euro

  • 100 smart climbing holds
  • all electronics
  • initial software pack
  • intuitive installation guide

FIREWALL COMPLETE

complete training board (3m * 3m) for 15.000 Euro

  • controllable angle of inclination
  • vibration hardware
  • Firewall upgrade

Software

Subscription for 5 euros / month
after a trial period
for an unlimited use of our individual playful training offer

Slide ABOUT
US

We are passionate about outdoor activities: above all climbing.
One skills complement to one common goal.

Jan Fiess
Producing + game dev

Mathilde Hoffmann
sound design

Patrick Kuhn Botelho
music + audio dev

Felix Hundhausen
electronics

Marius Heil
software dev

During a study project, we have already developed the first version of our luminous and touch-sensitive climbing holds.
Shown in the video below.
Since LED walls shown are not accessible for everyone,
we now do without image content.
The immersive gaming experience works aurally – even without image content.
Above all, this system is compatible with conventional bouldering walls and costs only a fraction.

Partners

Art Rock
Griffwerk
ICT
Sandbox